Concept Development
Often the most exciting part of the NPD process, particularly for creative types like our team of chefs here at Beetroot & Orange. Driven by their desire to see their creations brought first to market they strive hard to deliver the best results for our clients.
Recipe development is only one part of the jigsaw. There are numerous other activities which we conduct for our clients so to establish a clear USP over their competition. By doing our homework we greatly improve the chances of creating a winning proposition in the marketplace which ticks all the boxes.
Consumer Insight
We have access to the latest internationally recognised market intelligence reports. We routinely use this information to quantify the size of potential market opportunities and identify the trends which evolve through changes in demographics and lifestyle choices of your potential consumers.
Consumer Profiling
Building up a profile of the target consumer is key to a product’s ultimate success. We help clients build up a clear picture of who their concept is likely to appeal to and help build in product features which those same consumers will be looking for when weighing up its value for money.
Market-Gap Analysis
Keeping one step ahead of the competition is only possible if you are monitoring what they are doing today. Its not just the what?, it’s the how?, the who?, the why?, and the when? of how their propositions are evolving over time. We continually study those changes in key food categories so can recognise quickly when there is a genuine gap in the market for a great new idea.
Idea Generation Techniques
At Beetroot & Orange we utilise some of the most modern and effective tools to stimulate high energy idea generation sessions. We routinely use an array of such tools in-house but are often called upon to facilitate such sessions at the premises of some pro-active and dynamic clients. If your business may be interested in hosting such an event, please look at our training pages.
Concept Design
Starting from first principles ? Let us help you to add flesh to the bones of your ideas. We can make the dream on paper become a reality through our product development process. Being well connected in the Food industry for 15 years if required we are happy to introduce our affiliated partner companies for additional trusted expertise in the fields of branding, PR, Sales & Marketing and Consumer studies.
Whether you are looking to introduce a low fat equivalent product without compromising on taste, source an innovative packaging solution or wanting to break into the unknown with a radical blue-sky innovation we can offer support each step of the way regardless of the size of your project.
Recipe Development
Whether you are looking to break into a new food category, extend an existing range with a new variant or are looking for dietary specific recipes the breadth of knowledge of our chef’s is second to none. No blinkers … just genuine injection of fresh ideas.
Nutritional/Dietary Specific Developments
We are increasingly being asked to formulate recipes to tight nutritional criteria for our clients. Whether those standards are set for example through the FSA, Food retailers (ie customers) or the NHS, we have the most up to date theoretical nutrition database to assist us in the development of exciting tasty new foods which meet tight nutritional criteria.
Product Range Reviews
Looking to inject some fresh interest to a tired existing product range ? Feel like a range make-over ? Seeing though new eyes is what we are experts at here at Beetroot & Orange. Let us take an objective look at your products and catapult a tired range into a new realm.
Consumer Studies
So what would your potential consumers actually think of your new product range ? Rather than wait until launch to find out, let us facilitate a consumer panel with specially targeted consumers and evaluate their feedback. In this way, you can tweak your products if needs be before you launch and in doing so save a lot of time and money by getting it right first time.
Sensory Evaluation
Let us build up a sensory profile of your products to help facilitate communication across the workforce. Build confidence in your teams to know when to take action when it falls out of specification and to act without delay
Food Styling
So you have your great product. Ready for launch or about to put it through a period promotional activity ? We can enhance the natural beauty of your product under the camera and the lights with our Food Styling service. Using many classic food styling ‘tricks of the trade’ we will ensure your products will look mouthwateringly beautiful under the light.